2. A famous five star hotel is planning to start fast food restaurants in major cities of our country. What ar

2. A famous five star hotel is planning to start fast food restaurants in major cities of our country. What are the various parameters which the company should keep in mind while launching its restaurants?2. A famous five star hotel is planning to start fast food restaurants in major cities of our country. What ar
First from which perspective:

financial or marketing

- define the customer segment first of all

- once you the clear on the demographics of your customers.. only then you can even decide on the locale, menu and the prices... ambience everything...

you might say its fast food... no even in fast food.. one needs to define if you catering to families, students, if families to which income level etc...

once you decide the pocket of your customer.. the other things falls in place...